The History Of Acura

August 22nd, 2018 by

Compared to a lot of cars you see on the road today, Acura has a unique history, not being a long-term division or an American staple. In fact, if you compare it to some of the other luxury segments out there, it is a relatively young brand. However, this fact hasn’t changed it from getting many awards and doing great sales throughout the years. Here are some of the major milestones and highlights that lead us to modern times.

1986 marked the birth of Acura as well as the culmination of ten years of research and planning by parent company Honda. The plan was to create a division that would exclusively focus on luxury cars, with the U.S. as a primary targeting ground. This was notable because the luxury market stateside was generally dominated by European cars at that point. The original Acura brands, the Legend and the Integra that were sold and serviced through 60 dealerships across North America. Recognition was instant, as the four-door Acura Legend coupe was named the Import Car of the Year for 1987, and would be the best selling luxury model in the U.S for this year and the following one.

This is notable because Acura has changed the perception of Japanese cars being strictly for the economical consumer. Toyota and Nissan would launch their own luxury brands as well, using Acura as a model.

Today, this rich history is best exemplified by current Acura offerings like the ILX. Should you be looking for an Acura ILX for your own, you want to work with a dealership that is experienced and skilled in helping car shoppers meet their perfect match. Joe Rizza Acura is the perfect example of this. We are a luxury automobile dealer servicing the Orland Park, IL area that works to provide our customers with a complete automotive experience. On top of our skilled staff helping you find the car you want, we also can help you after the purchase with maintenance and parts.

Visit your local Joe Rizza Acura dealership in Orland Park, IL and check out our extensive selection of the Acura ILX.

Posted in Acura ILX