How The Acura RDX Throws Back To The Carmaker’s Heritage

November 20th, 2018 by

One thing that classic Acura fans may remember is the fact that the carmaker has always made performance a priority, and now, it appears that the extensive redesign to the Acura RDX calls back to that heritage while making upgrades in a lot of other key areas as well. Here are some of the key ways that it is carrying through.

For one thing, the redesigned RDX is the first car to hit the market from Acura since it said that it would rebrand itself in order to bring performance, styling, and engineering together front and center in its marketing. By all accounts, it’s accomplished this goal. Acura says that in the first few weeks the RDX was on the market, 70% of the 2019 model’s sales were wheel-drive models. 50 percent of the general sales were the top-of-the-line A-Spec and Advance trims. Clearly, there’s an audience of people willing to pay top dollars for the promise of stronger performance. In addition, it’s also performing well with European customers.

Acura has said for the future, there may be Type-S variants and a hybrid model down the line for the RDX in 2020/2021. Acura General Manager Jon Ikeda notes that early sales figures for the RDX show the “pent-up” demand and “energy” surrounding the brand. Expect similar redesigns for other key Acura models down the road.

The Acura RDX’s latest innovations look to the future while still working to show what draws people to the brand in the first place. Joe Rizza Acura is the perfect dealership if you’re looking to try out this car first hand. We are a luxury automobile dealer servicing the Orland Park, IL area that works to provide our customers with a complete automotive experience. On top of our skilled staff helping you find the car you want, we also can help you after the purchase with maintenance and parts.

Visit your local Joe Rizza Acura dealership in Orland Park, IL and check out our extensive selection of the Acura RDX, or give us a call at 800-952-7697.

Posted in Acura RDX